I created my self-branding and promo pack to try and capture and communicate the quirkiness and humor I strive to bring to my work.
My logo is my very stylized initials created to be reminiscent of late 1800s to early 1900s illustrated books, with the strong fairy tale theme of flying through the sky on a magical umbrella.
As I care deeply for environmental issues, I wanted to create a gift-like useful item, not a cardboard pack that would be thrown away as a nuisance. Accordingly, I created the box itself from sturdy book board and hinge tape, then bound in fabric to be aesthetically pleasing and completely usable by the recipient. The long hexagon shape is meant to feel like a posh umbrella case. Though this is about 20” long, it conveniently does not take up much space on a desk due to its slim profile and the hinged lid that allows it to open like a chest rather than at the end like a mailing tube, and the size makes it very useful for reuse for desk necessities or other small items around the house.
Collateral items tucked inside include my introduction letter/CV, a branded umbrella, a ‘magic key’ shaped flash drive containing my digital portfolio, and branded wooden token with a note offering my help if the recipient needs a designer but hasn’t gotten “around to it”. Well…now they have ‘a round tuit’ of their very own! (This item also conveniently doubles as fair warning regarding my sense of humor.)
Did you know orange is considered the color of happiness? What better color to have along with you on a dark, drizzly day!